
名稱
Palau Purple Swamphen Taro Ecological Brand Construction Project
核心問題
- 1 Taro, as the traditional staple food in Palau, holds significant cultural significance in maintaining the traditional matrilineal society and political structure of Palau. However, in recent years, the outflow of the younger population and the Westernization of diets have led to a sharp decline in taro production. The use of pesticides and chemical fertilizers has disrupted sustainable farming practices in taro fields, resulting in a decrease in the population of the conservation species, the Palau purple swamp hen, which relies on taro fields as its habitat.
- 2 While the Palauan government emphasizes the promotion of terrestrial ecological conservation, and local women's groups have previously advocated for traditional taro cultivation methods to restore the Palau purple swamp hen population, there has been a persistent lack of a conceptualized agricultural brand that can expand marketing and enhance the commercial value of these efforts. This limitation has constrained the effectiveness of terrestrial ecological conservation.
創新行動
-
1/ Seek three taro farmers in Ngardmau willing to convert to or maintain natural farming methods. Our team will take on the role of brand management and handle marketing for Taiwan group tourists, along with providing bilingual guides in Chinese and English. We will launch the "Palau Taro Fields Terrestrial Ecotour" in collaboration with local and Taiwanese travel agencies, integrating it into existing travel itineraries. Tourists participating in the program will support the watershed recovery model, contributing to an increase in the number of taro fields practicing ecological farming. Finally, we will collaborate with the Palau Conservation Society to present a report on the terrestrial waterfowl survey in Palau.
-
2/ Acquire "Palau Purple Swamp Hen-Friendly Taro" from taro farmers practicing ecological farming. Collaborating with Palauan bubble tea shops and taro processing factories, we will introduce two "Purple Swamp Hen Taro Ice Drinks," ensuring fair prices for taro farmers and enhancing the commercial value of taro. We aim to increase the number of contracted farming households, encourage Taiwanese businesses to adopt taro fields supporting Purple Swamp Hen-friendly practices, and launch a special Palauan taro gift box.
-
3/ Building on the successes of habitat conservation in both Taiwan and Palau, we will officially promote the "Palau Purple Swamp Hen Taro" ecological brand. We will extend this watershed recovery model to other allied nations, fostering international collaboration in habitat conservation efforts.
Fund 2,560,000 + Self-financing
Resources 2,670,000 = Total Budget 5,230,000
量化預期成果
-
1 Palau Taro Fields Terrestrial EcotourCollaborate with three taro farming households practicing ecological farming, women's groups, and restaurants to organize Purple Swamp Hen habitat ecotourism activities. The first-year target is to engage 1,100 participants, followed by 2,200 in the second year, and the third year aims to expand beyond Taiwanese group tours.
-
2 Expand the Area of Environmentally Friendly Taro Paddy FieldsExpand the environmentally friendly taro fields in Ngardmau by 10%, utilizing the income from ecotourism to raise the income of participating farmers by 20%.
-
3 Enhance Waterfowl DiversityComplete an ecological survey report on waterbirds during the breeding season in Ngardmau and provide reports on the outcomes of friendly taro conversion in terms of land area, watershed coverage, and carbon offset calculations.
團隊介紹
Bluemagpie Tea Social Enterprise Co. is a Benefit Corporation enterprise dedicated to promoting Agri-food, ecology, agricultural and commercial integration. Bluemagpie tea has been implementing "River Basin Recovery" model in Pinglin, New Taipei, and Tongxiao, Miaoli. There are three brands established: Taiwan Blue Magpie Tea, Leopard Cat Rice, and Russet Sparrow Millet. Bluemagpie Tea invites farmers to adopt pesticide-free and fertilizer-free friendly cultivation practices. Bluemagpie Tea has been awarded including the Global Views Monthly Social Enterprise Rising Star Award and the Asia Pacific Social Innovation Partnership Award; besides, the proposal for the upstream digital contract production AiOT system has received support from the National Development Council and the Ministry of Economic Affairs.